Growth Marketing Manager

Part-time | Approximately 15 hours per week | Wellington 

About us

We're building technology that makes generosity part of everyday commerce.

Through our two platforms, Virtue and GoGenerosity, we help retailers empower their customers to support charities and environmental projects as part of everyday shopping.

Together, our platforms have generated more than $3 million for charities, inspired over 400,000 acts of generosity, and helped create a positive impact for more than 200,000 people.

We work with values-led retailers who genuinely want to make a difference, from emerging brands through to well-known names. Every new partnership creates meaningful, lasting impact for communities across New Zealand, Australia, Canada, the UK and beyond.

About the role

We're looking for a hands-on Growth Marketing Manager to help execute the marketing strategy across both Virtue and GoGenerosity.

This is an ideal role for a marketer who enjoys getting things done. You'll work closely with the CEO to bring our marketing roadmap to life, creating campaigns, producing content, improving our digital presence and helping more retailers discover our platforms.

As a small team, we value people who are proactive, organised and comfortable working across a variety of marketing disciplines. While the overall direction is already in place, you'll have opportunities to contribute ideas, recommend improvements and help us continually raise the quality of our marketing.

What you'll be doing

• Execute the marketing plan across Virtue and GoGenerosity.
• Create and publish content across LinkedIn, email, websites and other digital channels.
• Manage and optimise marketing campaigns using HubSpot and Mailchimp.
• Build and maintain email automations, nurture journeys and CRM workflows.
• Improve our SEO and Answer Engine Optimisation (AEO) through ongoing content creation and optimisation.
• Support co-marketing initiatives with retailers, charities and technology partners.
• Manage outbound marketing campaigns with Apollo.
• Publish customer stories, case studies, product updates and thought leadership content.
• Monitor marketing performance and report on key metrics.
• Recommend practical improvements that help us generate more awareness, leads and engagement.

We are looking for someone who is

• An excellent writer and communicator.
• Experienced with marketing automation tools
• Loves learning and keeping up with changes in digital marketing, AI and search.
• Enjoys creating content that is engaging, practical and authentic.
• Is organised and can manage multiple projects independently.
• Is comfortable using data to improve marketing performance.

Bonus if you have experience with

• eCommerce retail ecosystem.
• B2B SaaS.
• Consumer brands.
• Working with purpose-led organisations or brands.

Why join us

This is a chance to work on marketing that genuinely makes a difference.

You'll work directly with the CEO, have flexibility in how you structure your week, and play an important role in growing two brands that are helping redefine how businesses create positive impact.

If you're looking for meaningful work where your marketing skills can create measurable commercial and social impact, we'd love to hear from you.

Location: Wellington, Remote. While we primarily work remotely, we love having occasional coworking days and the opportunity to celebrate milestones together IRL. Founders are Wellington-based.

Hours: Approximately 2 days per week with flexibility around when those hours are worked.

Email your CV and a short paragraph about yourself with a link to your LinkedIn profile to mariya@gogenerosity.com