GoGenerosity

We're building technology that makes generosity part of everyday commerce.

Through our two platforms, Virtue and GoGenerosity, we help retailers empower their customers to support charities and environmental projects as part of everyday shopping.

Together, our platforms have generated more than $3 million for charities, inspired over 400,000 acts of generosity, and helped create a positive impact for more than 200,000 people.

We work with values-led retailers who genuinely want to make a difference, from emerging brands through to well-known names. Every new partnership creates meaningful, lasting impact for communities across New Zealand, Australia, Canada, the UK and beyond.