Eco Choice Aotearoa

Operating for over 30 years, Eco Choice Aotearoa (ECA) is the country’s official ecolabel for goods and services. We’re a not-for-profit, trademarked by the Ministry for the Environment. Our mission is to work alongside businesses to minimise their environmental impact, and support consumers in making responsible purchasing decisions.


Eco Choice is a member of the esteemed Global Ecolabeling Network (GEN) and recognised by the likes of the New Zealand and Australian Green Building Councils, Infrastructure Sustainability Council, B Corp and U.S Environmental Protection Agency’s Federal Purchasing Programme.