Channel and Content Marketing Specialist

·        Shape your future in a high-impact, fast-growing global tech business.

·        Join a smart, supportive team building tech that protects people and platforms.

·        Work with modern AI tools in a role that offers autonomy, variety, and real growth opportunities.

About Image Analyzer

Image Analyzer works to create a safer digital world through advanced AI-based visual threat intelligence. Our technology detects and prevents the spread of harmful visual material, protecting individuals, organisations, and society. We supply our technology to OEM software partners, who embed it inside the products they sell to their own customers across cybersecurity, digital forensics, web and email safety, and academic safeguarding.

About the role

This is our first dedicated marketing hire. It’s a rare chance to build something from the ground up, working closely with our Director of Alliances and Business Development, and our CEO. You’ll have a broad scope across partner enablement, content, web, nurture, webinars, SEO and AEO/GEO. You'll be hands-on across all of it, supported by a team that's genuinely invested in helping you succeed.

There's no set playbook here. You'll bring ideas, test them, learn from what the data tells you, and keep improving. If you're early in your career but driven, tech-forward, and already experimenting with modern marketing tools, this is a brilliant place to grow fast. If you're an experienced marketer looking for broader scope and closer proximity to real commercial decisions, this role delivers both. 

You'll join a small, collaborative team where your contribution is visible, your ideas are taken seriously, and who are all passionate about our mission and technology.

You’ll mostly be based in our bright, modern, open plan office in Haining Street, Wellington, with some flexibility to work from home.

Day to day you'll:

• Refresh and improve our website including copy, structure, conversion, and SEO/AEO
• Clarify our OEM partner value proposition and messaging architecture across our priority segments
• Build an always-on content engine that enables our OEM partners across the funnel, including pitch decks, use-case pages, and case studies
• Create partner launch kits (creative, copy, templates and social assets) to increase adoption
• Build and run segmented nurture journeys in HubSpot to move contacts from awareness to meeting booked
• Plan and deliver a quarterly webinar programme with measurable follow-up conversion
• Write short and long-form content that explains technical, risk-sensitive topics clearly and credibly
• Track and report on performance using GA4, Google Search Console, and Semrush, and turn data into prioritised improvements
• Use AI and automation tools daily to boost your productivity and quality output

In time you will:

• Own a content engine producing vertical-specific assets across digital forensics, academic safeguarding, email and web security
• Design and run co-marketing programmes with OEM partners that generate attributed pipeline
• Build the measurement framework that connects marketing activity to partner revenue outcomes
• Shape how we show up in market with messaging architecture, positioning, and the stories that make partners want to sell us

About You

You're curious by nature, the kind of person who digs into a problem, picks up new tools quickly, and enjoys figuring things out. You build by experimenting, measuring, and iterating to improve.  You write clearly and carefully, especially with subject matter that is technical or sensitive. You’re also personable and adaptable; you’ll be equally comfortable taking a brief from a partner and presenting metrics to a CEO, with the interpersonal skills to build trust quickly.  As part of a small team, you'll need to be a self-starter who can work at pace in a solo marketing role, with the flexibility to pitch in wherever your skills are needed.

You probably have:

• At least a few years marketing experience, with real examples of content or campaigns you’ve worked on that had measurable pipeline or revenue outcomes
• Hands-on HubSpot experience including nurture, lifecycle stages, and reporting
• A working knowledge of SEO, AEO/GEO, GA4, and why they matter
• Genuine comfort with generative AI as a daily work tool
• Interest in cyber security, forensic software, or trust and safety
• Experience in tech marketing in a B2B or solution sales-driven environment with global customers is an advantage, but not essential.

If you don’t have all of the skills and experience above, but have the curiosity, aptitude and instincts to succeed, then please apply. As a small team, the right fit of personality and qualities is just as important to us as the skills and background you bring.

What We Offer

• A high-ownership role, where your ideas are valued and your work is tied directly to company growth
• Direct access to senior leadership and proximity to real commercial decisions
• A mission you can get behind - content safety and digital protection that helps real people across the globe
• A small, social team who’ll support and encourage you to grow
• A modern tech stack with AI subscriptions, choice of Mac or PC and your preference of screen configuration
• Weekly team lunches and a car park will be made available if required

What next?

If you’re excited by this opportunity, click the apply button today. We will review and progress applications as they are received, so we can move swiftly to shortlisting after applications close. 

Please send us your CV, along with a short cover letter explaining why you’d be the right person for our team. 

We’ve partnered with Kin for this fantastic opportunity, so reach out to stacey.aubry@kin.co.nz with any questions you may have.

Applications close 3 July 2026