About The Common Unity Project Aotearoa (Common Unity)
Our kaupapa is simple and powerful: connecting and empowering our community through creativity, kai and sustainability. Everything we do - from the ReMakery to our community-led initiatives - is about building a thriving, resilient, connected local ecosystem. You can read more on our website: https://www.commonunityproject.org.nz/
We’re now ready to strengthen how our story is told and how our products and purpose reach the world. That’s where you come in.
Role Profile
We’re looking for an online marketing person with heart! A thinker and a doer, who can:
Build a clear and effective marketing strategy that increases online sales of our products and gets more people through the door of the ReMakery.
Develop and implement a social media strategy that increases online sales and deepens community engagement.
Where necessary, refresh, strengthen and grow the Common Unity brand across all digital channels.
Why This Role Matters
We have an incredible kaupapa, a passionate community, and a growing range of products - but need some help selling these, and our brand, to the wider community.
Person Profile
You understand social media and websites and are experienced in using these to generate interest and convert it to action.
You understand e-commerce and how to design an online shop that attracts sales.
You are comfortable turning big ideas into practical, achievable plans.
You are values-driven and aligned with our kaupapa.
You are flexible, creative and community-minded and able to work collaboratively with a small, passionate team.
You understand and are committed to honoring the principles of Te Tiriti o Waitangi.
What Success Looks Like
Tier 1 Outcomes
Increased online and in-store sales and demand for our products.
More people are visiting the ReMakery and see it as a desirable destination.
Tier 2 Outcomes
More social media engagement and increased visibility online.
People understand our brand and kaupapa and want to support us - financially and otherwise.
Key Responsibilities, in order of priority:
Online Marketing
Overhaul and optimise our online store.
Increase online sales through improved user experience, product presentation, and digital marketing.
Social Media & Content
Develop and implement a clear social media strategy.
Increase engagement, reach and follower interaction.
Create content that is purposeful, on-brand and efficient to produce.
Website & Digital Presence
Update our website and other online pages, where required.
Coordinate new photography and visual assets, where required
Brand
Ensure brand consistency across website, social media, merchandise and communications.
Develop messaging that clearly communicates our kaupapa and impact.
In-store Marketing
Work with the wider team to collaborate and advise on in-store marketing.
This is a part-time one year fixed-term role. The role is for 5 - 7 hours per week, paying between $28.95 - $32 an hour, depending on experience.
How to apply
Send an email to admin@cupa.org.nz with five bullet points on why you’d be a great hire for this role, and attach your CV. The deadline for applications is Monday 27 April at 5pm.