SAFE is New Zealand’s leading animal advocacy organisation. Founded in 1932, SAFE operates to make significant improvements to the lives of animals by educating, informing and empowering people to make cruelty-free, plant-based and vegan choices.
With over 20,000 supporters including members, donors, volunteers, and a dedicated staff, SAFE is the leading voice on a wide range of animal issues in New Zealand. You’ll find us everywhere – from farms to the Beehive, from the High Court to television news to social media – working to ensure the concerns of animals are the concerns of the nation.
