At Critical., we're rewriting the narrative for plastic waste. With our innovative material, Critical. Cleanstone, made from 100% recycled plastics, we are leading the charge in sustainable building materials. Think of us as the "Apple of green design and circular building materials"—cutting-edge, beautiful, near carbon neutral, circular and transformative
As a Māori company we exist to uplift the mauri (life force) of te taiao (the natural world) as our health and wellbeing is dependent on the wellbeing of our natural world. Therefore when the waiora, or the wellbeing of our land, rivers and oceans are affected, it affects us all. We started Critical because we want to be good tīpuna (ancestors) so that generations beyond us can thrive for thousands of years to come. As we scale in Aotearoa, we plan to foster and grow partnerships with iwi Māori and as we scale globally we will seek to grow partnership with indigenous authorities and communities as we deploy our technology and products around the world.
He tangata, he tangata, he tangata. People above process.
We value great people above great ideas. Therefore we believe working to create tūrangawaewae (a place to stand) for our people will empower leaders to do their best work for the communities we exist to serve. At Critical, we expect our team to manaaki (care for) each other as we celebrate the highs and wade through the many challenges in our collective journey to achieve our mission.
Tiakitanga. Guardianship over our environment.
Guided by Māoritanga, we believe people and te taiao (the natural world) are inextricably connected. Therefore as our bottom line, the processes we invent, the products and technologies we build at Critical. must restore our environment for our tamariki and for generations to come.
Kaihoahoa atawhai. Invention by empathy
By stepping in the shoes of the people we seek to serve, we use design, technology and business innovation with compassion to invent groundbreaking products and technologies that improve the quality of life for all.
Whāia te iti kahurangi. Ambitious to change the world.
The treasure we seek most dearly is a future where products and technology create opportunities to empower people out of poverty while regenerating our planet for generations to come. We believe ambition is good when the vision is generous. Therefore we expect our team to continuously nurture in each other an ambition to carry us into our bold vision of the future.
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Follow @Rui Peng on LInkedin or follow us on Instagram: @critical.things - visit criticaldesign.nz to learn more.
