Keep New Zealand Beautiful

Keep New Zealand Beautiful is Aotearoa’s longest serving and most recognized environmental not-for-profit organization dedicated to creating sustainable and climate-literate communities.

Back in the 1960s our focus was solely on litter. Our ‘Be a Tidy Kiwi’ campaign, launched half a century ago, is still an iconic part of New Zealand’s DNA. 

Whilst both the scope and nature of the waste problem facing the future of New Zealand has changed dramatically since 1967, one thing remains the same and that is our dedication and commitment to our mahi and our deep-seated desire to Keep New Zealand Beautiful